奥塔哥大学-Master of Marketing市场营销硕士解析

出国留学 2023-01-08 20:19英国留学www.ettschool.cn

  奥塔哥大学-Master of Marketing

  开学时间:每年3.10月开学

  学制:一般是1年

  学分:180个学分

  入学要求:学习方法网留学学习方法网老师介绍,本科毕业,双非均分85%以上 ,985/211的话均分80%,主要看本科期间的专业课均分。雅思要求6.5分,单项不低于6.0

  学费: 整个课程学费43073纽币。

  就业方向:广告客户经理、品牌经理、营销经理、市场研究员、产品经理、销售经理、销售代表

  主要学习内容:

  Three pulsory papers (20 points each):

  MART 460 Research Methods

  MART 461 Marketing Theory

  MART 462 Advanced Marketing Analysis

  Four of the folloing elective papers, including at least to MART papers (20 points each):

  BSNS 401 The Environnt of Business and Enomics

  ENTR 411 Introduction to Entrepreneurship

  ENTR 415 Ne Venture Strategy

  MANT 454 Global Managent

  MART 448 Advanced Business Analytics

  MART 463 Food Marketing

  MART 464 Consur Behaviour

  MART 465 Retailing

  MART 466 Digital Marketing

  MART 467 Tourism Marketing

  MART 468 Branding

  MART 469 Advertising Planning and Concept Developnt

  MART 470 Special Topic in Marketing

  a suitable alternative as approved by the Head of the Departnt of Marketing

  Plus one of the folloing project papers (40 points each):

  MART 501 Applied Project

  MART 580 Research Project

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